A Complete Guide to the 5 Most Important On-Page SEO Ranking Elements

Your company’s online success depends on a high ranking in search engine organic results.

People use search engines to discover answers to their difficulties. You can’t afford to miss out on a potential customer if your product or service doesn’t appear in search results as an answer to their problem.

So, what can you do to boost your position, and where do you even begin?

Focus on improving your on-page SEO first. When it comes to boosting your organic search engine results, on-page SEO is one of the most effective techniques you can utilize.

You must keep your on-page SEO expertise up to date because the search landscape is continuously developing. Here are five essential on-page SEO aspects that every firm should be concerned about.

1. Content

Pay attention to your H1 and H2 subheadings.

There are two tags you need to use: H1 and H2. These elements aid Google in deciphering the layout of your website. An H1 header is what you want for your headline. In addition to the H2 headers, bullet points may be used to structure the material in each subcategory.

In addition to making it more straightforward for readers to find the material they’re searching for, this structuring content also helps Google better comprehend it.

The first paragraph of each page should include your desired keywords.

Using your target keywords in the first 100 words of your article or page is an old-school on-page SEO approach that still works today. Your page’s keywords are more important to Google if they appear early on in the page.

2. Page Speed

Slow-loading pages should be avoided at all costs. For years, page speed has been recognized as one of the most crucial SEO ranking elements. Sites that take too long to load annoy and frustrate their visitors. Search engines like websites provide users with the information they are seeking quickly.

Reduce the number of redirects on your site by compressing data, adding website caching, lowering the page size, deleting third-party scripts, and many other methods that can speed up the loading time.

3. Mobile Friendliness

A mobile-first society has taken hold today. Mobile devices have overtaken desktop computers as the preferred method of accessing the internet. As a result, Google has made it plain that your pages must be optimized for mobile consumption.

Google uses a mobile-first index. It’s doubtful that you’ll score well in search results if your material is complex for mobile customers to access.

Search engines take into account the user’s experience when they land on your site. Your website should:

  • When a visitor comes to your site, it should immediately adjust to meet their screen size.
  • To improve reading on a tiny screen, use larger fonts.
  • Accessible menus are essential for a user-friendly website.

    As a last resort, you may utilize Google’s Mobile-Friendly Testing tool to determine if your site is mobile-friendly.

4. Domain names and URLs.

Your URL tells Google what your page is all about, so they can better index it. Your organic CTR might be improved if you have the proper URL.


Every URL on your website should have a short, sweet, and keyword-rich URL. Using the right sort of URL is vital. It must be a URL that the Google bots can readily access and crawl. However, simplicity is the order of the day. Make the URLs as brief as possible, avoid using number or letter sequences that only your staff knows, and use relevant keywords tastefully—don’t just throw in keywords for the fun of it.

Extensions and domain names

Domain names and extensions influence SEO, although the strategy has evolved through time. The most critical component in a website’s ranking is the quality of its content and the number of authoritative backlinks it receives. The frosting on the cake is a keyword-rich domain name and an appropriate domain extension.

Let’s have a look at this example. 

Suppose we have two websites, one with the URL www.plywoodstore-london.com and the other with the URL www.londonply.store. Both are capable of performing at a high level. But the latter is more trustworthy and will help the company gain more relevant backlinks for the search term “London plywood store.”.

An excellent way to describe what your firm does is through your domain extension—creating your domain name provides you the potential for uniqueness and creativity and an SEO boost.

A domain name should be chosen following the nature of your business. The following are some suggestions:

  • TECH is a good option if you work in technology or IT.
  • In the retail or e-commerce sector,. is a must. STORE is an option worth considering.
  • Try.PRESS if you’re a reporter or publisher.
  • You can use ONLINE if you’re trying to establish your brand.

5. Both Internal and external links

Because links are the foundation of the internet, they play an essential role in SEO rankings. There should be both internal and external links on a well-optimized web page.

Internal links

With the aid of internal connections to relevant information, Google will see how all of your content is intertwined better. The anchor text for internal links should include keywords. Using this can help you rise to the search engine results page.

External links

Some webmasters are hesitant when it comes to external links since they believe it will only serve to repel visitors. It is incorrect. To your website’s visitors, you want to demonstrate that you’re producing high-quality material. Linking to other relevant, reputable sites in your field improves the user experience while also helping your search engine optimization (SEO) efforts.

Having an online presence means you need to focus on on-page SEO to compete and stay relevant in today’s search market. The best way to stand out in search engine results pages (SERPs) on numerous pages is to focus on SEO for each page separately rather than merely as a whole.

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