To do anything worthwhile, you must first know where you’re going and how you’re going to get there. If you don’t prepare ahead, you essentially intend to fail. A game plan is essential if you want your firm to succeed.
But how do you begin? And how can you put together an action plan that will help you succeed? Here are the steps we’ve laid out for you. You can create a great marketing strategy by following these nine simple steps.
1. Prioritize strategy above tactics in the beginning.
Start with strategy.
Don’t succumb to the latest and greatest marketing ploy. What is the essential part of your marketing strategy? An approach centered on the plan.
Before you can begin to think about tactics, you need a plan in place. Consider the following:
- Is your goal to sell to as many people as possible?
- Do you find it difficult to distinguish yourself from the crowd?
- Are you unclear about the best strategy for you at this time?
These are strategic issues that can only be solved with strategy solutions.
It would help if you had a clear idea of your company’s overall objectives. Once you have a clear picture of what you want to achieve, it’s time to put together the methods needed to make it happen. You may start with this ultimate marketing strategy plan for small businesses to get started.
2. Find out what your present consumers are saying about you.
Talk to your staff. Customers can teach you so much. They influence everything from your fundamental message to your products or services, and the list goes on.
Customer knowledge helps you identify the best strategies for attracting new consumers and retaining current ones. These five questions are a good place to start.
3. Research your entire digital competition
This place is all about research.
You may build and evolve your business by conducting competitive research. Researching your immediate competitors isn’t enough—you also need to look at your whole digital competition.
Take some time to ponder the following:
- What are my rivals ranking for that I should be ranking for as well??
- What are they posting on their blog?
- What type of commercials are they producing?
- Where is my rivalry showing up that I am not?
These studies offer you a better idea of:
- Customer service is a new light
- You need to know why your site is ranked lower than others.
- What you need to be producing is data that can help you discover new business possibilities.
- New possibilities for gaining clients
4. Commitment to fix an issue
Nobody wants what you’re selling. People are eager to get their issues resolved. A successful marketing campaign is all about solving people’s issues.
Self-improvement is what people buy, not material goods. As a result of this, individuals are looking for what they believe will make them feel better about themselves, help them overcome some amount of pain and suffering, or assist them in avoiding a potentially dangerous circumstance in the future.
A company owner’s responsibility is to know what people attempt to solve and then give solutions that fit their needs. Businesses provide products, services, and solutions to a tiny percentage of the world’s population.
You must have a strategy centered on a particular sort of consumer, with a specific need or problem and a promise to fix that problem in an exact way.
5. Use the Marketing Hourglass to plot out the customer’s path through the sales funnel.
Instead, it is a non-linear process. It’s our role to assist purchasers as they navigate the often-twisty road ahead. We can no longer rely on producing demand; instead, we must manage people’s purchasing habits.
Consideration and Purchase are the last steps in a classic marketing funnel. A satisfied client is your most powerful asset for lead and referral creation, yet the typical marketing funnel does not handle this fact.
This is why Duct Tape Marketing employs the Marketing Hourglass strategy. It comprises of seven interconnected stages:
- Know—When it comes to being noticed, organic search is one of the most acceptable methods. Use material as a means of attracting attention.
Like—Once a potential customer is aware of your firm, you need to demonstrate your expertise, share information, and provide relevant tools to keep them engaged.
- Trust—Organizations that have a good reputation are more likely to attract customers. Create content that your consumers may contribute to. Customer-generated films, case studies, and tales are a big part of this game.
- Try—The auditions take place here. It’s here where you need to outperform everyone else. A low-cost or no-cost version of your product may be an option for you to explore.
- Buy—In this stage, it’s time to exhibit genuine results and maintain a high experience level. Observe how you orient new consumers, surpass their expectations and surprise them. This is not a question of what you did to gain a sale, but rather what you did to make the consumer happy.
- Repeat—Making your customers aware of the benefits of doing business with you is a great approach to keep them coming back for more.
- Refer—The goal is to transform satisfied clients into repeat customers and referrals. Your consumers will be forced to spread the word about your brand if you provide them with an exceptional experience.
Every company goes through these stages, although many fail to complete them. You need to know what your ideal consumer or those seeking your solutions go through as a business.
When mapping out your customer’s journey, use the Marketing Hourglass structure. The next phase in the marketing action plan is to strategically deploy different types of content at various stages of the hourglass.
6. Make content the voice of strategy by using it as a medium.
The hardest part of a marketer’s job is creating content, but it’s the most rewarding when you do it with your hourglass in mind.
Content is no longer simply a technique; it has become an integral part of every area of your marketing and business. Customer journeys are powered by it.
A Google search for any product, service, or difficulty is the norm for your audience. Those who fail to appear, will be unable to locate them. Most likely, they won’t go further with you since they don’t believe in your credibility. Most people choose solutions that they are confident in.
Use content as a strategic tool; it’s best done by creating material that educates and builds trust in every customer’s journey.
7. Make a list of your quarterly priorities and stick to them.
As a small company owner, you’re well aware that there’s never a shortage of things to accomplish. To be effective, marketing must be considered as a way of life.
Staying focused on the tasks that provide you with the best return on investment requires planning of what needs to be done and when. Begin by generating a prioritized list of the most critical issues that need to be addressed each quarter.
Then follow the calendar’s instructions to the letter. If you don’t plan it, it’s unlikely to happen.
The Duct Tape Marketing technique has taught many business owners how to divide their primary marketing efforts into monthly themes and spread them out over the year. The more time you put into a calendar, the more probable, it is that you’ll stick with it year after year.
8. Measure what matters
For example, there are various measures you may track: sales and revenue, social media, content; conversion; and growth. As a result, deciding what to measure is one of the most challenging aspects.
Even if measuring what is simple is convenient, you must measure what counts. To get started, try these four suggestions:
1. Create measurements that support your most important goals.
The metrics you use should be based on the goals you have established for yourself and your business.
2. Each aim should have a specific target goal in mind.
Determine how you’ll collect the information you need to determine whether or not you’re on the correct path.
3. Track your progress with the tools you’ve chosen.
For marketers, dashboards are a regular occurrence. If you’re the owner of a business, you need to be able to keep track of what’s going on in real-time.
4. Make adjustments based on your findings.
Measure the right things to detect patterns, what caused something to happen, and what you can do to improve it.
9. Instead, have a marketing strategy carefully created for you.
Creating a strategy and taking charge of your marketing might be intimidating. It’s not that difficult to have the correct framework in place when a tried-and-true method is employed.
Our Certified Marketing Manager Program removes that load off your shoulders. A hybrid coaching and training program designed to help you do two very crucial things: construct a marketing action plan for you and learn how to implement it is what we’ve done. Here you may set up a free one-on-one coaching session.
A lack of a well-thought-out marketing strategy is like driving a car without a map. Even if you manage to get there, the journey may take a long time and need several diversions.
These nine steps will save you a lot of time and effort.