Since its humble beginnings, Use Instagram for business has come a long way as a photo-sharing app for millennials to gain endorphin-boosting likes and comments. It’s now a vital sales and marketing tool that everyone can flex from large corporations to small businesses.
Instagram for Business: What You Need to Know
Instagram may be used for a variety of purposes by your business. When we first began Foundr, Instagram was just a test to see whether we could make a course worth purchasing. Other others see it as a means to interact with big-name influencers. You may use it as a sales generator, audience builder, lead source, awareness driver, and conversion machine.
1. Instagram’s Ideal Clientele
Find your fans. Instagram has more than a billion active users, so if you want to expand your audience, you’ll likely find them there.
Share your message, sell your products, and engage your target audience by publishing branded content. You’ll gradually begin to establish a fan base.
“If you build it, they’ll come” is a myth. That isn’t correct. You may create all the content you want, but no one will come if no one knows about it.
Make a statement by displaying your presence.
Instagram is where your ideal customers hang out. Even though they aren’t on your website or email list, Instagram is where they are. To grow your audience, get out and discover them.
2. Boost Instagram’s Visibility
You need to let your intended audience know if you’re introducing a new product or establishing a second location. Publish Instagram Stories, boost posts, and use Direct Messages (DMs) to inform your consumers.
Instagram may be used as a passive means of promoting your brand. Establish your presence in the community by using relevant hashtags, branded imagery, and other strategies.
You want your brand to pop up when your target audience uses the explore tab or a related hashtag to search. With Instagram (and your followers) in mind, you want them to actively and unconsciously promote your company.
3. Instagram is an Ideal Place to Look for Leads.
Many of your existing clients are already following you on Instagram, but you can also utilize it to find new consumers. Begin converting them into customers by attracting them to your profile.
Get your Instagram followers to click on the link on your profile to your website or a landing page by giving them freebies and discounts. Collect their contact information by making an enticing offer to them.
This information will give you a fresh lead in your pipeline that you can begin to nurture towards conversion. It’s essential to educate your customers about your product or service and make a sale when the moment is perfect.
Your brand can benefit from the endorsements of influential and micro-influencers in your niche. Pay them and give them free stuff, but their support and validation of your brand may be worth far more than a pay-per-click (PPC) ad.
4. Instagram is a Great Way to Get People to Buy Your Products.
Instagram has evolved from a photo-sharing app to a shopping mall. Instagram users used to go through a series of clicks before they could be taken to a product page. Instagram has added the ability to sell straight to clients without the need for further clicks.
Initially, some postings may be bought. For example, you may include product tags in your photographs and include pricing tags, allowing your audience to add the item to their Instagram shopping cart directly from your posts.
Second, you’ve got your Instagram store to consider. You may catalog your items, create collections, add product photographs and details, and enable your viewers to make purchases from inside the platform.
Instagram Stories are a great way to promote your items and urge your followers to “Swipe Up” to learn more or get a discount.
5. Boost your Website’s Traffic.
Website traffic may be used for various purposes, including awareness, leads, conversions, subscribers, and followers. Increase your website’s traffic by gaining a following on Instagram.
Use call-to-actions (CTAs) in your Instagram posts and stories to encourage people to go to your website, where they can find out more, make a purchase, register for an event, or get a freebie.
Replace your profile link with the CTA’s URL. The frequency with which you do this — once a month, once a week, or once every other day — is all up to you.
You should make an effort to convert your Instagram fans into Twitter and Twitch subscribers, as well as email and text message subscribers. Wherever there’s a presence online, make sure they’re following along. Because of two main reasons:
- Protect Your Business: If Instagram takes down your profile tomorrow, you don’t want to lose touch with the great following you’ve worked so hard to cultivate. Protect your business. To protect yourself, diversify your following portfolio.
- Expand Your Touchpoints: You don’t want to lose your connection with your followers if they don’t check their Instagram account for a week or delete it for a short period. Emails, SMS, push alerts, direct mail, and other social media platforms may all help you remain in touch with your customers in various ways.
6. Recruiting and Staffing on Instagram
There are several ways you can utilize your Instagram business account outside just promoting your products and selling them. Your workers, team trips, and company culture should all be highlighted in your social media posts.
A prospective employee will learn as much as possible about your company when researching a job opportunity with you. Your website, pages, social network accounts, news stories, and more will all be scrutinized. Make your Instagram account showcase why your company is a great place to work by posting frequently.
7. Boost Team Morale.
Employees appreciate the recognition. It’s easy to make your staff feel special by posting images of them (with their consent, of course).
If you want to understand more about your employees, consider doing an interview series with them. In addition, your staff may share these pieces on their own social media profiles, bringing in some high-quality traffic to your site.
Tips for a Successful Instagram Business Account
Optimize Your Instagram Marketing Plan
It’s challenging to accomplish all goals mentioned above with a single profile. Instead, you should begin by concentrating on one or two key objectives.
Decide on the objective of your Instagram and stay with it. Don’t just publish anything; think about what you’re doing. Before launching your campaign, create a list of your key performance indicators (KPIs) to ensure your content strategy matches your goals.
Consistently Post New Content.
To succeed on Instagram, you’ll need to focus on producing high-quality visual material. Use Instagram to promote your business by finding, purchasing, or creating stunning images that can help you achieve your goals.
Consistency is a close second to quality. If you’re going to be successful on Instagram, you need to plan your posts ahead of time and keep to your schedule.
In terms of publishing frequency, there isn’t a one-size-fits-all. Begin blogging and keep an eye on how many people are interested in what you have to say. Experiment with publishing numerous times a day if your engagement increases when you post frequently. Reduce your efforts if your audience’s interest wanes.
Sprout Social, Hootsuite, or Later are good options for pre-planning your Instagram posts. It will allow you to plan your posts, layouts, and captions ahead of time rather than trying to come up with anything at the last minute.
Write the Best Instagram Captions
The photo and the description are the only two components of your Instagram postings. Make a lasting impression on both of them.
Instagram captions are time-consuming and require a well-thought-out plan.
Add emoticons and hashtags to your posts, and don’t forget to experiment with lengthier captions. Take your Instagram captions to the next level with our guide on writing them.
Increase Instagram Activity and Engagement
As a marketer, you need an engaged audience, and the most excellent way to get them excited is to start the conversation.
Find your target audience, enjoy their stuff, and leave thoughtful comments on their posts. Become a part of a group and start a conversation. Be human and don’t rely on a robot-like app. Be yourself.
If you put in the time and effort, you’ll get a lot in return. There are no vanity metrics associated with this form of engagement—it leads to an engaged audience.