Is utilizing TikTok to market your business a good idea? TikTok has been downloaded over 2.6 billion times since its inception in 2016. The company believes that it has 1 billion active monthly users.
Members of Generation Z. may only utilize TikTok. They aren’t naturally your target audience, which may be accurate.
Even while most users are in their teens and early twenties, the app is becoming more popular with the general population, celebrities, important businesses, and politicians.
When Facebook and Instagram were launched, they were viewed as a “young people’s” app, but look at how far they’ve come. Is your business ready to take advantage of the growing fame of TikTok?
As more and more businesses realize they might be losing out on a significant marketing convenience, they are taking action. It is true that TikTok is distinct from other social media platforms and requires a unique strategy. If you start creating content in 2022, it’s still fresh enough to gain a head start. It’s also big enough that you’ll have an audience right away.
What distinguishes TikTok from its competitors?
The TikTok software allows users to record and edit their short video snippets. The platform, linked to Apple Music and offers a wide selection of songs, is frequently used in conjunction with music. TikTok’s algorithm uses artificial intelligence to recommend videos to its viewers based on their previous viewing habits. Discovering fresh stuff is made more accessible by the algorithm. On TikTok, viral videos appear to be more common than on other social media sites. However, it’s not apparent how the algorithm works.
New audiences can be reached by this degree of exposure. You can’t grow your business without attracting new consumers, and exposure is one of the best ways to do this. Your efforts will pay off if you create content that resonates with your target audience. You may use the video material to generate posts that are relevant and reflect your brand’s charisma.
Web designer Koreti, MD, is one small firm that is considering employing TikTok. “It provides great potential for us to connect with a new audience and increase our clarity,” said Alan Jenkins. In the future, we will release movies of our workplace, including our office dog and tutorials on web design.
Learning how to use the TikTok app
Make a business account and explore the platform if you contemplate utilizing TikTok as a marketing tool for your small business. It isn’t the time or place to push your items aggressively. Anything that seems to be an advertisement on TikTok is unlikely to succeed. For this reason, the best course of action is to first have a look at what other companies are doing.
TikTok is all about being yourself and being unique. The stuff you post must be both entertaining and academic. It’s easy for your company to blend in with TikTok’s culture. Make sure you look at what works there in terms of content and how users engage with one another on the site.
1. Make and share interesting content
You might use music to introduce yourself and your staff. You could provide a behind-the-scenes tour of your firm to explain how things function. Make a video of your product’s creation process from start to finish.
If you have a dog in the office, make use of it. It’s always nice to hear a motivating story from you or someone on your team. Provide a step-by-step guide on starting a company. Instead, if you contribute to philanthropic businesses or volunteer in the community, keep track of it.
The majority of TikTok videos are shot and edited on smartphones. So there is no need for expensive recording and editing equipment. When creating content for Instagram, it’s essential to keep in mind that it’s not a place for smooth and polished videos.
2. Add hashtags to your posts.
On TikTok, using the appropriate hashtags is essential if you want your work to be viewed. Make a list of hot hashtags and see if any of them may be used to describe your business. You should, however, not just use one because it’s popular, since this would anger your readers.
Creating a hashtag challenge on TikTok is an excellent method to advertise your brand. TikTok users may participate in a hashtag challenge by creating or re-creating content. It includes your branded hashtag.
3. Tap into User-Generated Content
You can ask your customers to use your business hashtag in their content. Big brands like Nike do this very successfully on TikTok, with millions of users filming their own Nike shoes. So, for instance, if you make wedding dresses, if your customers plan to share part of their big day on the platform, ask them to add your hashtag to the post. This may lead new customers your way.
4. Use TikTok Influencers
Customers might be asked to use your brand’s hashtag in their social media posts. TikTok is an excellent platform for big businesses like Nike, which have millions of TikTok users. They are shooting their own Nike sneakers. Ask clients to use your hashtag in their social media posts if they plan to publish a portion of their big day on social media. It might bring in new customers.
To get the most out of TikTok, it is essential to use influencers.
Your business may benefit from word-of-mouth marketing from the influencers on TikTok, much like on Instagram and Facebook. For example, if you’re a cosmetics company, you’ll need an influencer who’s more interested in marketing beauty items rather than athletics.
If an influencer has many followers, they are likely to be more expensive, but the returns might be enormous.
As with other social media platforms, TikTok now accepts advertising. In total, they provide four distinct forms of advertising:
- Advertisements that show in the middle of a user’s feed, similar to those on Instagram or Facebook, are called native content ads. Links to your website and app downloads are both options you may use.
TikTok brand takeovers — they allow you to literally take over the platform for a day Ads display first in feeds and provide a link to your website.
Your banner will be displayed on the Discover page for the hashtag challenge if you pay to sponsor the challenge. Your films of yourself completing the challenge may be seen by clicking on it.
To get your brand in the top 10 trending list on Google Glass, build a filter that’s relevant to your business. Users may apply it on 2D or 3D images and it will show in the top 10.
You may use TikTok for Small businesses to bring your brand in front of new people, especially if you’re attempting to draw in a more youthful demographic. It’s no surprise that TikTok’s users are so enthusiastic about sharing material and returning to the site many times each day. For example, you may use comedy in your postings or look for music with which your audience can identify. Remember that the platform is all about having a good time and being creative, not about making a ton of money fast.