Learn Why Small Business Owners Must Own Marketing Instead of Renting It

The question, “Should we hire someone in-house for marketing or continue to seek outside help?” is likely to have entered your thoughts at some point if you’re a small business owner.

Many small business owners are hesitant to recruit in-house marketing staff. It is because of their lack of confidence in their abilities. What’s the first step? In addition, are there any drawbacks to hiring a marketing consultant?

There is a moment at which you have to stop renting your marketing and start owning it yourself because this is the reason.

Between owning and renting, marketing is the difference.

Start by dividing between marketing that is owned and that is rented.

Renting marketing:

When you hire a consultant or an agency to help you advertise your firm, you’re renting marketing.

Consultants are usually your strategic partners. They can help you with high-level strategy. Things like defining your ideal client, crafting core messages. It sets you apart, sharpening your brand identity, optimizing your website, or building your blog.

Owning marketing:

Consultants are strategic partners. With their expertise, they may assist you with identifying your ideal customer. They may help you to generate essential messaging. It separates you, honing your brand identity, enhancing your website, or creating and maintaining your blog.

It’s when you engage an in-house marketing specialist. You can do anything from writing blog entries and social media postings to managing your platforms and public relations. You can also work on referral programs, depending on the sector you’re in.

Both have their place and time. When it comes to renting versus owning, there’s an ideal sweet spot somewhere in the middle of the spectrum. More on that, however, in a moment.

To develop your firm, learn how to create an internal marketing team.

Map out the owner’s duties, the consultant, and the internal marketing manager in your company.

Why you should not delegate your marketing duties

As a small business owner, it’s normal to delegate what you can. When it comes to marketing, most people delegate it. If delegation turns into abdication, you have a problem.

For a long, firms have had someone in charge of marketing. Under the surface, though, it’s more about providing company owners with an easy way to check the marketing box. Go on with their lives than it is about having someone manage their marketing.

Your bottom line outcomes are limited. You don’t have the chance to establish a long-term internal asset when you recruit random people.

You can’t rely just on consultants for all of your marketing needs. They can only handle so much at a time. They won’t be able to learn all the complexities of your business in the same way that someone working for you would. Creating an internal team is essential if you want to take your company to the next level.

The Use of Digital Channels

The sheer number of digital channels accessible to you makes it tough to keep track of them all. Trying to accomplish it all on one’s own is impossible.

You’re not only responsible for the strategy for each of the channels you choose to employ. You are responsible for the application and execution.

Why small business owners don’t outsource their marketing efforts

Business owners are hesitant to bring in outside help with marketing, whether as an in-house employee or a consultant.

  1. Marketing isn’t a priority for them. Although outstanding marketing can deliver, few business owners have a history in marketing, and most do not want to invest their time or money in it.
  2. They’ve had their hands burnt in the past. Businesses employ a social media manager. They discover that they don’t have an overall marketing plan in place. However, they know how to use social media platforms. (That’s because there isn’t always a larger plan in place.)
  3. It is expensive for them. A lack of financial resources frequently constrains small firms. Hiring is a long-term endeavor. It’s a one-time investment, and the return isn’t immediate. If you hire the appropriate expert, your expenses will be recouped.
  4. They have no idea who to employ or how to train them. The majority of business owners aren’t marketing experts. They have no idea what to look for. They don’t know where to hunt for talent or how to effectively train new employees.

There’s a limit to what small business founders can accomplish alone, though. To keep their firm thriving, even the most cynical must reassess and consider seeking outside assistance.

The assured evolution of a well-established company.

When a company reaches a certain level of maturity, growth slows, and revenues begin to decline.

It’s time to spice up your business at this point. You reach a point when you can only expand so much as a business owner, and you can’t do it all. Because of your current workload, you’re stretched thin. Having an in-house marketing staff is essential if you want to go further.

Boosting your marketing efforts might help businesses overcome a slowdown in growth. You need to re-energize your growth in the market. Whether through new consumer research, new product offers referral programs or a focus on new platforms.

It’s also possible to do so with better marketing efforts and a dedicated inside employee.

Get support, but prepare to use marketing as a benefit.

Your company can only grow if you outsource all of your marketing to an outside consultant.

Before this discussion, we explored the sweet spot where “owning” and “renting” marketing work together flawlessly. When you combine an internal marketing recruit with your strategic partner, you have a winning combination.

Hire a marketing consultant if you need help with strategic parts of your marketing. Such as designing a marketing plan, implementing the strategy, and reviewing the results.

When you hire from inside, you wind up creating a valuable asset for your company. How do you find, hire, and train an internal marketing professional?

It is why we’re working on a solution right now.

For the Certified Marketing Manager Program, we’ll be leveraging our established processes. Your marketing team will benefit from the program’s expert consultant. You have a proven marketing system and a customized training curriculum tailored to your firm.

Having it done for you removes a significant burden from your shoulders. It is what you’ll need to go to the following level.

Isn’t this just wonderful? So how precisely do these three jobs interact, and who is accountable for what?? How do the roles and duties of business owners, in-house marketers, and marketing consultants work together in the Certified Marketing Manager Program? It is a helpful visual aid.


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