Yahoo Ads: All You Need to Know About Profitable Campaigns
Google is definitely the owner of the largest search shares and Google Ads can be at the top of your mind when someone thinks of PPC ads. However, that does not mean that Yahoo ads can be forgotten. This begs the question…
Why advertise in Yahoo?
Yahoo search alone reaches more than 117M different searchers per month. So if you rely solely on Google ads – and you completely ignore Yahoo advertising – you automatically lose more than 30% of your potential market.
Who uses Yahoo?
Other examples include older web users who have used Yahoo for the rest of their lives and employees on work computers with automatic browsers locked in Yahoo.
To win ads clients’ demands for various ad formats, Yahoo offers the fair share of their ad types.
Ad formats are available in the Yahoo Ads Network
Search for ads
Yahoo search ads are effective because they are very much in line with what search engines are already looking for, targeted at a highly targeted audience. These searchers are more likely to click on paid search ads, which means they have a higher chance of converting into a customer than a person without interest or intent.
To illustrate, this Taboola search ad is highly relevant to the search query, contains a for-profit title and subtitle, and displays the displayed URL URL:
Yahoo display ads may be displayed to people who have previously shown interest in your product, product, or service. This is a customized advertising form called retranslation (aka re-marketing). Instead of appearing in search engine results, they are located at the top, bottom, sides, or center of content on a web page.
This very Dynamical banner ad is a vivid example at the top of Yahoo’s homepage:
Another example is this Better Help display ad, which appears right next to the Yahoo homepage. Guides prospects on the next click-through arrival page:
Sponsored ads come in many forms: single image, carousel, native, and video. Here is one Spectrum-sponsored ad that contains a single image, title, and brief description:
Sponsored carousel-based ads give advertisers the ability to tell a dynamic visual story by combining three to five cards together. Each one has a picture and a caption, and each link to a landing page to click on after the difference. Carousel ads are available on desktop and mobile and can drive 2-3x higher click rates than single image-supported ads.
This 3-card desktop carousel-sponsored ad, sponsored by World Finance Loans, brings hope to the next click-through arrival page:
Indigenous video ads mix with the content of the platform they are in and appear to be alive to the user. Sponsored video ads work across desktop and mobile devices, and are automatically muted, so as not to disturb or adversely affect the user experience.
This ad format usually outperforms other types of ad in viewing and completing levels, too. Some recent research has shown that Yahoo’s native video ads have driven a 50% increase in product popularity and a 28% increase in purchasing intentions.
This Zillow-sponsored video ad is a great example of comparisons and similarities, combined with the surrounding content:
Yahoo Mail ads
Yahoo Mail ads pop up on the email platform and generate clicks of up to 4x average.
One type of post ad offers traditional as top email in a user’s inbox, like this Discover Card ad:
When a user clicks an ad, it is displayed in the Mail message window, just like any other email.
When users open an Discover Card ad above, they see this landing page click on the back of the credit card:
Cost to advertise on Yaho
It’s common, Yahoo ads vary in price, depending on required format . However, there is one thing that remains consistent: it is not expensive to advertise on Yahoo.
Due to the low search prices, and therefore the low competition, the cost per click can be very low. So whether you only produce one customer or sell from advertising in Yahoo, your ROI can still be impressive.
User-reported price data – based on 1,357 user reviews on 10 different advertising products – shows that Yahoo advertising is ranked 32nd percentile in terms of Search Engine Optimization category:
So even though search volume is not high compared to other platforms, it is still wise to use the Yahoo ad network.
Start taking advantage of Yahoo ads
Yahoo complements any marketing strategy for digital marketers by filling in any gaps where they are online. With a variety of ad formats and specs, and attractive cost opportunities, Yahoo advertising is simply unforgettable.
To create a highly customized Yahoo ad, see the Insta page digital ad specs guide for the most up-to-date ad descriptions and targeting options. Then make sure you complete your Yahoo ad campaign by providing the right post-advertising page from the click-through page after installing via Insta page. A very robust post-based web platform.
Yahoo! Ads: A Small Business Guide to Getting Started
Yahoo! has been a key player in search, news, and advertising space for decades. Yes, for decades.
With Quantcast, Yahoo! still ranks seventh in the most popular online sites. Insta page Notes if you ignore Yahoo! advertising, you will automatically lose more than 30% of your potential market.
When most people think of advertising, they simply look to Google or Facebook. But it is important to note that sites like Yahoo! have advertising forums that have the same power and should not be overlooked.
Interested in getting started with Yahoo! Ads? Here’s what you need to know.
1. Understand the Different Ad Types Available
Here are the four different ad types you can leverage on the Yahoo! advertising platform:
Search – PPC ads that appear at the top of search engine results. Direct visitors to a compelling landing page for best results.
Display – Retargeting ads that will help you reach people who’ve already visited your website. Dynamic ads are displayed at the top, bottom, sides, or middle of the content.
Sponsored – Highly visual ads to drive engagement – single-image, carousel, native, and video. Tell a story with your sponsored ads to boost interaction.
Yahoo! Mail – Ads that are displayed within the Yahoo! Mail platform. These have a high click-through rate. You also have the option to show banner ads in the Yahoo!’s email system.
Understanding when to leverage each ad type will allow you to maximize ad spend.
2. Budget for Yahoo! Advertising
Many companies allocate a considerable amount of money towards marketing and advertising.
As a small business, however, there are going to be limits on how much you can spend.
On Yahoo!, the amount of money you spend on an ad will vary depending on the ad type you choose. But since Yahoo! Ads aren’t used as much as other notable platforms, advertising on Yahoo! tends to be relatively inexpensive
So, either create a budget to advertise on Yahoo! or allocate some of the funds that are being used elsewhere but aren’t producing meaningful results (keep the winners, eliminate the losers).
3. Develop Powerful Landing Pages
Advertising is like a tap. Once you turn it on, it starts flowing. The moment you stop pumping money into it, it turns off.
This makes it easy for you to direct a lot of traffic to a landing page to test its effectiveness. It is recommended that you A/B test various components of your page to determine what works best.
Remember that the winning rate of a landing page can usually be measured as a single digit (i.e., 3 to 5 percent). But a one percent difference can mean a world of difference, especially when there are 10s of thousands of visitors coming to your website. So, it’s worth going through the process of optimizing your landing pages.
4. Optimize for Mobile
Per IMPACT, average smartphone conversion rates are up 64% compared to the average desktop conversion rates.
With mobile device usage on the rise, you can’t afford not to optimize your ads for mobile. Many companies still have a desktop-first mentality, but it’s high time to think mobile first.
Whether on Yahoo! or another advertising platform, bear this in mind.
If you don’t take advantage of Yahoo! Ads, you could be missing out on a significant opportunity. Competition is significantly less than on sites like Google or Facebook, but the potential reach is still huge. Leveraging the Yahoo! Ads platform could prove to be a competitive advantage for your business if you do it right.
Comparison of Google & Yahoo Advertising
Today’s advertising market has become highly competitive in an attempt to appeal to more online businesses, offering multifaceted options for different advertising needs. Google and Yahoo, two of the major Web search engines, compete fiercely for business from companies who may want to advertise online, but Google and Yahoo offer different kinds of audience exposure and different services.
Advertising with Google
At first glance, Web behemoth Google may seem like a no-brainer when it comes to online advertising. Google offers a specialized service known as AdWords, which allows you to pick keywords for your particular company. When individuals search Google for those keywords, your website will show up on the search results page. AdWords works via a budget system, allowing you to set up a maximum amount of money you wish to spend in a day and how much you want to “bid” against other advertisers for the same keywords. The power of AdWords lies in the exposure you can gain from front-page Google search results. However, success with Google advertising requires knowledge of how to correctly select keywords to your business’ advantage.
The flipside of Google AdWords is AdSense, a program by which you can place advertisements on your company’s website and potentially make extra income from Google. When customers or causal viewers of your website click on one of Google’s ads, your company will gain a small amount of income from this “click-through.” If your website sees a large amount of traffic, you can potentially generate a decent secondary income stream by advertising for Google itself, as opposed to using Google to advertise your own business. One downside of this type of advertising lies in customer dissatisfaction, however. Some of your readers can be turned off by being exposed to excessive advertisements on a website, so keep these ads to a minimum and make them non-intrusive if you choose to advertise for Google in this way.
Yahoo and Bing Advertising
Yahoo and Microsoft’s search engine Bing run an extensive collaborative advertising network that can benefit your business; Bing has powered Yahoo search since 2009. According to Bing, you can reach over 160 million customers through the network. Since these search engines remain in direct competition with Google, this network advertising option provides you with a method to import your Google AdWords campaign details directly into your Yahoo Bing Network account, allowing you an easy transition between the two. This advertising network runs in much the same way that Google’s AdWords does, with keyword bidding and advertisement campaign budgeting, so that you control exactly how much to spend on your company’s advertising. The key difference between Google AdWords and the Yahoo Bing Network lies in that they run ads on different search engines.
Yahoo Advertising Solutions
Somewhat separate from the Yahoo Bing Advertising Network, Yahoo Advertising Solutions offers far more functionality than mere search engine exposure. Offering everything from attention-grabbing website displays to detailed analysis of your website’s audience and its traffic, Yahoo Advertising Solutions stands slightly apart from its other advertising cousins. While it does offer basic search options, such as search engine exposure, its other features include fine-tuned audience targeting solutions, networks of contributors to assist you with growing your business, and mobile search options.
How to Set Up a Yahoo Ad Campaign
Sponsored, or pay-per-click, advertising services on the Internet are based on keywords. Yahoo! Search Marketing is one such device. This kind of marketing is used to increase traffic when you buy ads on search engines. If your campaign has been set up properly, your ads will show up at the top of the list of advertisers for your specified keywords. Determine your target market and what product or service you are selling. After that, setting up a Yahoo! Ad campaign is simple.
1. Go to http://searchmarketing.yahoo.com/srch/choose.php. Specify a region you would like to market in by selecting one under the “Select a Market” drop-down menu. Select an appropriate time zone from the menu below the “Select a Market” drop-down menu. Click the “Get Started” button at the bottom of the screen.
2. Click the “Start advertising now!” button on the next screen. This will take you to the “Sign up for an adCenter Account” page. Fill in your user and company information, market settings and marketing preferences.
3. Click on “Create a new campaign”. Enter your campaign budget amount and create the title and text for the ad. Enter the URL of the landing page you want visitors to land on.
4. Enter your appropriate keywords into the blank field at the bottom of the screen. Choose keywords that accurately relate to the product or service you are selling. Click the “Save” button.
5.Enter your minimum search engine and content bid amount. This will be your default bid for all keywords in your campaign. Click the “Save” button.
6.Enter your credit or debit card information and click “Activate”. You can access your account at any time to analyze and modify it.
Yahoo Equivalent to AdSense
Yahoo got out of the publisher’s advertising network business in 2010 when it discontinued its competitive product to Google’s AdSense, Yahoo Publisher Network Online. Yahoo got back in the business in 2012, but this time with Bing and Media.net as partners. The new program, Yahoo Bing Contextual Ads, is by invitation based on a number of criteria that publishers must meet to join the network. Small websites, bloggers and webmasters are usually not eligible. Yahoo recommends that publishers who don’t qualify for the new service join the Chitika network.
Yahoo Publisher Network Online
In March 2010, Yahoo closed its self-service ad platform, Yahoo Publisher Network Online, which was similar to Google’s AdSense. At the time the change was announced, Yahoo recommended that small and mid-size publishers join the Chitupa online advertising network. Yahoo is one of many advertising partners in the network, which provides search-targeted, local and mobile ads through approximately 250,000 publishers, from large companies to bloggers and webmasters.
Yahoo Bing Network
Yahoo created an advertising partnership with Bing in conjunction with its search engine partnership. The Yahoo Bing Network is a network for advertisers, not ad publishers, and in that sense is similar to Google’s AdWords. It allows advertisers to bid on ads that appear with search results in both the Yahoo and Bing search engines. The network is open to small and large advertisers alike. Larger advertisers have the opportunity to become preferred partners on the network and gain access to additional analytical tools to help them manage their advertising campaigns.
Yahoo Bing Network Contextual Ads
In September 2012, Yahoo Media.net announced the Yahoo Bing Network Contextual Ads program for Web publishers. The program is similar in concept to the Yahoo Publisher Network discontinued in 2010 but executed with partner Media.net and by invitation only. Media.net maintains relationships with publishers and supplies a self-service platform similar to AdSense. Yahoo maintains relationships and technology for advertisers, and Bing syndicates ads from small advertisers across the network. According to Yahoo, the program is entirely unrelated to the former Yahoo Publisher Network Online and is not intended to be a replacement for it.
Membership in Yahoo Bing Network Contextual Ads
The Yahoo Bing Network Contextual Ads program restricts membership to websites that receive most of their traffic from North America and Great Britain, are in English and already have high-quality, premium content and a significant volume of website visitors. To join the network, you must request an invitation. Someone at the program reviews your site and determines whether you can participate. Websites with primarily user-generated content are usually not eligible to participate as publishers.